✦ Brand Identity
The Leila look
A glossy, bubbly, unapologetically pink system. Soft gradients, a hand-drawn wordmark, and playful 3D motifs that feel like a hug.
Primary logomark
✦
✧
L
L
App icon
Leila
Make new friends
Colour
Core palette
Leila Pink
#E986DC
Pink 400
#F9CAF3
Pink 300
#FBDDF5
Pink 200
#FDEBF9
Lilac
#B7A0E6
Cream
#FFF8FB
Ink
#14181B
Motifs & stickers
✦
✧
Type
4 families
Aa
Leila
Aa
123
Signature gradient
#F8BCE8
#EDA7DE
#E4CFF9
#FFE0D2