Personal Development · Data-Driven · iOS
Decision IO

Decision-making, from reactive to intentional.

A decision journal with data. Track, weigh, and quantify how well you decide on how to live your life.

6
Life categories
90d
Satisfaction window
∞
Decisions
Decision IO home
The thesis

Your decisions are data points in your life's biggest experiment.

Log · Reflect · Learn · Grow
01 · Origin Story

From LifeGraph to a decision engine

It started as a decision journal: a way to replace open-ended journaling with something easier, more action-oriented, and simpler to reflect on. The original concept, LifeGraph, was more ambitious. Log every decision you face and watch the app build an interactive tree of your choices, branches and outcomes.

The pivot

After early conceptualization and feedback, a critical pivot happened. The app focus shifted to the real core problem: people not knowing what to choose as the right option when facing decisions.

The app became a decision-tracking and reflection tool - not just a journal, but a system to document, analyze, weigh, collaborate on, and learn from your choices over time. It was renamed Decision IO.

Decision IO App Store screenshot: The best version of you
Decision IO App Store screenshot: Stop overthinking, add decisions
Decision IO App Store screenshot: Take action, rate the outcome
Decision IO App Store screenshot: Set your goals and own your life
Decision IO App Store screenshot: AI guidance based on what you want
Decision IO App Store screenshot: Track yourself and improve
Decision IO App Store screenshot: Collaborative decisions with others
02 · The Problem

People decide constantly, but rarely track, reflect, or learn from it.

Traditional journaling is open-ended and hard to maintain. There's no structured way to:

01

Document what you faced, the options you had, and what you chose.

02

Weigh pros and cons in a visual, quantifiable way.

03

Come back later and rate how satisfied you are with the outcome.

04

See patterns like great calls in your career but poor ones in relationships.

05

Get AI guidance that actually understands your priorities.

The fix: a decision journal with data.
Categories

Six areas of life

Career & Work

Job changes, skill development, work-life balance.

Financial

Investments, major purchases, budgeting.

Relationships

Dating, family dynamics, friendships.

Education

Course selection, degree programs, training.

Health & Wellness

Exercise, diet, medical choices.

Living Situation

Housing, location, lifestyle choices.

Help when you're stuck

You're never alone in a decision

Two ways to get unstuck: ask an AI that knows your goals, or bring in the people you trust.

Premium · Coach IO

Ask the AI

Rank three to five personal goals. When you're stuck, Coach IO weighs your decision, every option's pros and cons, and your ranked goals, then returns a recommended choice, the reasoning behind it, and why the alternatives fall short.

Rank your goals
AI recommendation
Shared decisions

Ask your people

Share a decision with up to five people. Everyone locks in their own choice independently, with no creator privilege, and it only confirms when all agree. Once confirmed, it splits into a private copy so everyone rates their own outcome.

Shared decisions
No hierarchyAll must agreeUp to 5 people
The loop

An intentional, repeatable practice

Create decision
& choices

→

Make pro's
& con's

→

Lock in
& act on it

→

Rate outcome
& learn

04 · Under the hood

Built to scale

Built in FlutterFlow on Firebase, with Gemini powering Coach IO and RevenueCat handling subscriptions. Choices, pros and cons live as subcollections, for clean querying and room to grow.

FlutterFlowFirestoreGemini APIRevenueCatiOS
Shared decisions, 4 iterations
  1. 01  Fields on the decision doc, too rigid
  2. 02  Parallel arrays, broke on out-of-order adds
  3. 03  Numbered fields, functional but clunky
  4. 04  Separate collaborator_choices, clean and scalable
// FIRESTORE SCHEMA
decisions/{id}
├── decision_title  String
├── category  String
├── status  in_progress | done
├── selected_choice  String
├── satisfaction_rating  1 to 5
├── confirmed_by_all  Boolean
└── choices/ (subcollection)
├── choice_title
├── pros/ → text, createdAt
└── cons/ → text, createdAt
05 · Monetization

Two tiers, annual saves 30%

Standard
$4.99 /mo annual
$6.99 billed monthly
  • Unlimited decision tracking
  • User-defined options
  • Pros & cons builder
  • Outcome & satisfaction tracking
  • History & categorization
Premium
$11.99 /mo annual
$16.99 billed monthly
  • Everything in Standard, plus:
  • Coach IO · AI counselling
  • Forecasting & outcome prediction
  • Decision-tree visualization
  • Advanced analytics · share with 5
Pro membership
Brand & Identity · This presentation

The design language

A presentation system pulled from the product itself: the app's near-black canvas and cornflower accent, recomposed for long-form reading. Dark sections carry the product, paper and neutral breaks pace the scroll, and mono labels nod to the “journal with data” idea.

Palette
#08080B ink#6090E0 brand#8B93A4 slate#F1F2F4 paper
Type system
Space Grotesk
Manrope, body & UI copy 400 to 800
SPACE MONO, labels & data
Rhythm

Dark-dominant to match the app, broken by paper sections and grey statement boards so the eye resets. Roughly every third board flips tone.

Brand Philosophy

Not one decision, but a quantified practice of intentional living.

Decision IO sits at the intersection of personal development and data-driven self-awareness.

Core messaging
“Transform your decision-making from reactive to intentional.”
“Your decisions are data points in your life's biggest experiment.”
“Log. Reflect. Learn. Grow.”
“Track your choices like a pro athlete tracks performance.”
06 · Design Direction

How it should feel

Clean and motivational

Minimalist and empowering. The interface stays out of the way so the decision is the focus.

Tech-forward, but accessible

A slightly technical feel that never alienates non-technical users.

Large, touch-friendly targets

Big tap areas built for quick, confident, one-handed entry.

Decide in under 30 seconds

Logging a decision is fast by design, so the habit actually sticks.

Color-coded pros and cons

Green for pros, red for cons. An instant visual read on any option.

07 · Brand & Identity · Decision IO

The product brand

At the intersection of personal development and data-driven self-awareness. Motivational, clean, minimalist, slightly tech-forward but accessible.

Decision IO
mark
app icon
Coach IO
Wordmark · Mark · App icon · Coach IO sphere
Core messaging
“Transform decision-making from reactive to intentional.”
“Your decisions are data points in your life's biggest experiment.”
“Log. Reflect. Learn. Grow.”
Colour
Wordmark mark
Geometric sansCornflower blueNear-black canvas
Who it's for

Built for intentional people

01Young professionals and entrepreneurs
02Personal development enthusiasts
03Startup founders tracking strategic choices
04Career planners navigating transitions
05Anyone who wants to live more intentionally
Decision IO

Log. Reflect. Learn. Grow.

A decision journal with data, turning decision-making from reactive to intentional.

App StoreWebsiteDesign & build · Stepa Creative